Available for new projects · Qena, Egypt

Fares Abu Bakr Media Buyer

I specialize in

Results-driven Digital Marketing Specialist with 6+ years managing and optimizing paid media campaigns across Meta, Google, TikTok, Bing & LinkedIn Ads — delivering measurable, ROI-focused growth.

Qena, Egypt
+20 106 666 8488
info@faresbakr.com
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Years of Experience
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Ad Platforms Mastered
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Industries Served
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ROI-Focused Approach
About Me

Turning ad spend into measurable growth

A data-driven marketer obsessed with performance, precision targeting, and squeezing every drop of value from every dollar of budget.

I'm a Digital Marketing Specialist and Media Buyer with over six years of hands-on experience building, managing, and optimizing high-performance ad campaigns. My work spans the full paid ecosystem — Meta Ads, Google Ads, TikTok Ads, Bing Ads, and LinkedIn Ads.

I've delivered measurable growth for clients across fashion, digital products, medical devices, and home appliances. Whether it's scaling a winning campaign or rescuing an underperforming one, I rely on A/B testing, sharp audience targeting, and disciplined budget management to maximize ROI.

Beyond execution, I've led creative teams and managed media-buying operations — combining strategic oversight with the data-driven decision-making that turns marketing budgets into predictable, repeatable results.

Performance-Obsessed

Every campaign is built around clear KPIs and continuous optimization.

Precision Targeting

Reaching the right audience at the right moment with the right message.

Multi-Platform Mastery

Fluent across Meta, Google, TikTok, Bing, and LinkedIn ecosystems.

Career Path

Work Experience

A track record of managing budgets, leading teams, and delivering campaign results.

Media Buyer & Operations Manager

2023 – 2024
ALKFW Digital
  • Managed paid ad campaigns across Meta, Google, and other platforms.
  • Led and managed the creative team for ad content production.
  • Oversaw the operations of the media-buying department.
  • Delivered performance reports and ongoing campaign optimization.

Freelance Digital Marketing Specialist

2018 – 2023
Self-Employed
  • Ran campaigns on Meta Ads, Google Ads, TikTok Ads, Bing Ads, and LinkedIn Ads.
  • Served clients in fashion, digital products, medical devices, and home appliances.
  • Executed A/B testing, audience targeting, budget management, and ROI optimization.

Bachelor's Degree — Management Information Systems

2018 – 2021
University Education
  • Built a foundation bridging business strategy and information technology.
  • Applied analytical and systems thinking to real-world marketing challenges.
Capabilities

Skills & Expertise

The toolkit I use to plan, launch, and scale profitable paid media campaigns.

Core Proficiencies

Meta Ads (Facebook & Instagram)95%
Google Ads90%
TikTok Ads88%
Campaign Strategy & Optimization93%
Data Analysis & ROI Optimization91%
A/B Testing & Audience Targeting92%

Skills & Tools

Meta Ads Google Ads TikTok Ads Bing Ads LinkedIn Ads Campaign Strategy A/B Testing Audience Targeting Budget Management Market Research Data Analysis Facebook Insights Google Analytics ROI Optimization Lead Generation Social Media Management
Where I Work

Platforms & Industries

The ad ecosystems I master and the sectors where I've driven results.

Ad Platforms

Full-funnel campaign management across the major networks.

Meta Ads
Facebook & Instagram
Google Ads
Search, Display & Shopping
TikTok Ads
Short-form video performance
Bing Ads
Microsoft Advertising network
LinkedIn Ads
B2B & professional targeting

Industries Served

Proven results across diverse verticals and audiences.

Fashion & Apparel

Digital Products

Medical Devices

Home Appliances

Background

Education & Languages

Bachelor's Degree

Management Information Systems
2018 – 2021
ArabicNative
EnglishProfessional
Get In Touch

Let's grow your business together

Ready to scale your paid media and turn ad spend into real revenue? Reach out — I'd love to hear about your goals.

Send Me a Message